Summary: The importance of having a clear and concise one-liner to explain what your company does. I emphasize the need to avoid vague statements and instead focus on communicating the core essence of your business. By using the formula "My company is developing a defined [insert your industry/sector]", you can effectively convey your company's purpose. Watch this video to learn how to create a compelling one-liner that accurately represents your business.

Link: https://www.loom.com/share/610fa7e184c24a73acef1034319bf643?sid=2544165c-9b2f-4ce9-bcfd-ccda1c8ec6b1