https://www.youtube.com/watch?v=J-ln_An2cv0
Product Discovery using the Opportunity Solution Tree (OST) is a structured approach to identifying and prioritizing opportunities for product development. It helps product teams visualize and connect desired outcomes with user needs, potential solutions, and experiments to validate those solutions. This method is particularly effective in ensuring that product decisions are aligned with both business goals and user needs.
Overview of Product Discovery using OST
Desired Product Outcome:
The process begins with defining a clear, specific, measurable, and time-bound product outcome. This outcome should align with the broader business goals and address user needs or pain points.
Opportunities:
Opportunities are derived from user insights, focusing on their needs, desires, and pain points. These are areas where the product can make a significant impact on achieving the desired outcome.
Solutions:
For each opportunity, brainstorm potential solutions. These solutions should be evaluated based on feasibility, user desirability, and business viability.
Experiments:
Design lean experiments to test the proposed solutions. These experiments help validate whether the solutions effectively address the opportunities and contribute to the desired outcome.
Integration into OST:
The entire process is visualized in an Opportunity Solution Tree, where the desired outcome is at the top, branching into opportunities, which further branch into solutions and experiments.
Business Context: Streaming Service
Desired Product Outcome: Increase average viewing time per user by 20% by the end of Q2 2024.
Opportunities:
Content Discovery Challenges