A complete Product Requirements Document (PRD) is a comprehensive document that outlines the essential aspects of a product or feature, serving as a guide for the product development team throughout the Discovery and Delivery phases. It typically includes:
Problem Space: Clearly defines the problem or opportunity the product aims to address, providing context and justification for its development.
Solution: Describes the proposed solution or feature, detailing how it will solve the identified problem or capitalize on the opportunity.
User Stories: Provides specific scenarios from the user's perspective, illustrating how they will interact with the product and what they aim to achieve.
Goals and Metrics: Outlines the key objectives for the product, including measurable success criteria and potential indicators of failure.
User Segments: Identifies the primary user groups for whom the product is being developed.
A complete PRD ensures that all stakeholders have a shared understanding of the product's purpose, scope, and expected outcomes, facilitating effective collaboration and decision-making throughout the product development process.
Netflix: Personalized Content Recommendation System
Problem Space: Users often feel overwhelmed by the vast amount of content available and struggle to find shows or movies that match their interests, leading to decision fatigue and reduced engagement.
Solution: Develop an AI-driven recommendation system that personalizes content suggestions based on user viewing history, preferences, and behavior patterns.
User Stories:
As a user, I want to receive personalized movie and show recommendations so that I can easily find content that interests me.
As a user, I want to see a "Because You Watched" section that suggests similar content to what I've previously enjoyed.
Goals and Metrics:
Increase user engagement by 15% through personalized recommendations.
Reduce the time users spend searching for content by 20%.
User Segments:
Existing subscribers who frequently watch content.